Tag Archives: b more creative

Steve Jobs

Having been brought up on PCs, I’m not really an Apple disciple. But I certainly appreciated the iPod Nano I received as a Christmas present in 2006. Like many people, it was the iPod that really introduced me to Apple. … Continue reading

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b more creative on: Neuromarketing and Neuroeconomics

The digital environment allows organisations to grasp people’s attention, but only for a fraction of the time they once could. Because consumers now hold so much power, it becomes crucial they, the audience, enjoy and crucially benefit from advertising content. … Continue reading

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